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George
Orwell As I Please Tribune, 24 November 1944 |
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There have been innumerable complaints lately about the
rudeness of shopkeepers. People say, I think with truth, that shopkeepers
appear to take a sadistic pleasure in telling you that they don’t stock
the thing you ask for. To go in search of some really rare object, such as a
comb or a tin of boot polish, is a miserable experience. It means trailing
from shop to shop and getting a series of curt or actually hostile
negatives. But even the routine business of buying the rations and the bread
is made as difficult as possible for busy people. How is a woman to do her
household shopping if she is working till six every day while most of the
shops shut at five? She can only do it by fighting round crowded counters
during her lunch hour. But it is the snubs that they get when they ask for
some article which is in short supply that people dread most. Many
shopkeepers seem to regard the customer as a kind of mendicant and to feel
that they are conferring a favour on him by selling him anything. And there
are other justified grievances – for instance, the shameless overcharging
on uncontrolled goods such as second-hand furniture, and the irritating
trick, now very common, of displaying in the window goods which are not on
sale. But before blaming the shopkeeper for all this, there are several things one ought to remember. To begin with, irritability and bad manners are on the increase everywhere. You have only to observe the behaviour of normally long-suffering people like bus conductors to realize this. It is a neurosis produced by the war. But, in addition, many small independent shopkeepers (in my experience you are treated far more politely in big shops) are people with a well-founded grievance against society. Some of them are in effect the ill-paid employees of wholesale firms, others are being slowly crushed by the competition of the chain stores, and they are often treated with the greatest inconsiderateness by the local authorities. Sometimes a rehousing scheme will rob a shopkeeper of half his customers at one swoop. In war-time this may happen even more drastically owing to bombing and the call-up. And war has other special irritations for the shopkeeper. Rationing puts a great deal of extra work on to grocers, butchers, etc. and it is very exasperating to be asked all day long for articles which you have not got. But after all, the main fact is that at normal times both the shop assistant and the independent shopkeepers are downtrodden. They live to the tune of ‘the customer is always right’. In peace time, in capitalist society, everyone is trying to sell goods which there is never enough money to buy, whereas in war-time money is plentiful and goods scarce. Matches, razor blades, torch batteries, alarm clocks and teats for babies’ feeding bottles are precious rarities, and the man who possesses them is a powerful being, to be approached cap in hand. I don’t think one can blame the shopkeeper for getting a bit of his own back, when the situation is temporarily reversed. But I do agree that the behaviour of some of them is disgusting, and that when one is treated with more than normal haughtiness it is a duty to the rest of the public not to go to that shop again. Examining recently a copy of Old Moore’s Almanac,
I was reminded of the fun I used to extract in my boyhood from answering
advertisements. Increase your height, earn five pounds a week in your spare
time, drink habit conquered in three days, electric belts, bust-developers
and cures for obesity, insomnia, bunions, backache, red noses, stammering,
blushing, piles, bad legs, flat feet and baldness – all the old favourites
were there or nearly all. Some of these advertisements have remained totally
unchanged for at least thirty years. Everyone has a list of books which he is ‘always
meaning to read’, and now and again one gets round to reading one of them.
One that I recently crossed off my list was George Bourne’s Memoirs of
a Surrey Labourer. I was slightly disappointed with it, because, though
it is a true story, Bettesworth, the man it is about, was not quite an
ordinary labourer. He had been a farm worker, but had become a jobbing
gardener, and his relation with George Bourne was that of servant and
master. Nevertheless there is some remarkable detail in it, and it gives a
true picture of the cruel, sordid end with which a lifetime of heavy work on
the land is often rewarded. The book was written more than thirty years ago,
but things have not changed fundamentally. Immediately before the war, in my
own village in Hertfordshire, two old men were ending their days in much the
same bare misery as George Bourne describes. |
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Copyright
The Estate of Eric Blair Reproduced here under educational Fair Use law |
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