George Orwell
As I Please
 Tribune, 16 June 1944
Several times, by word of mouth and in writing, I have been asked why I do not make use of this column for an onslaught on the Brains Trust. ‘For Christ’s sake take a crack at Joad,’ one reader put it. Now, I would not deny that the Brains Trust is a very dismal thing. I am objectively anti-Brains Trust, in the sense that I always switch off any radio from which it begins to emerge. The phony pretence that the whole thing is spontaneous and uncensored, the steady avoidance of any serious topic and concentration on questions of the ‘Why do children’s ears stick out’ type, the muscular-curate heartiness of the question-master, the frequently irritating voices, and the thought of incompetent amateur broadcasters being paid ten or fifteen shillings a minute to say ‘Er – er – er’, are very hard to bear. But I cannot feel the same indignation against this programme as many of my acquaintances seem to do, and it is worth explaining why.
    By this time the big public is probably growing rather tired of the Brains Trust, but over a long period it was a genuinely popular programme. It was listened to not only in England, but in various other parts of the world, and its technique has been adopted by countless discussion groups in the Forces and Civil Defence. It was an idea that ‘took on’, as the saying goes. And it is not difficult to see why. By the standards of newspaper and radio discussion prevailing in this country up to about 1940, the Brains Trust was a great step forward. It did at least make some show of aiming at free speech and at intellectual seriousness, and though latterly it has had to keep silent about ‘politics and religion’, you could pick up from it interesting facts about birds’ nest soup or the habits of porpoises, scraps of history and a smattering of philosophy. It was less obviously frivolous than the average radio programme. By and large it stood for enlightenment, and that was why millions of listeners welcomed it, at any rate for a year or two.
    It was also why the Blimps loathed it, and still do. The Brains Trust is the object of endless attacks by right-wing intellectuals of the G. M. Young-A. P. Herbert type (also Mr Douglas Reed), and when a rival brains trust under a squad of clergymen was set up, all the Blimps went about saying how much better it was than Joad and company. These people see the Brains Trust as a symbol of freedom of thought, and they realize that, however silly its programmes may be in themselves, their tendency is to start people thinking. You or I, perhaps, would not think of the B.B.C. as a dangerously subversive organization, but that is how it is regarded in some quarters, and there are perpetual attempts to interfere with its programmes. To a certain extent a man may be known by his enemies, and the dislike with which all right-thinking people have regarded the Brains Trust – and also the whole idea of discussion groups, public or private – from the very start, is a sign that there must be something good in it. That is why I feel no strong impulse to take a crack at Dr Joad, who gets his fair share of cracks anyway. I say rather: just think what the Brains Trust would have been like if its permanent members had been (as they might so well have been) Lord Elton, Mr Harold Nicolson and Mr Alfred Noyes.

One cannot buy magazines from abroad nowadays, but I recommend anyone who has a friend in New York to try and cadge a copy of Politics, the new monthly magazine, edited by the Marxist literary critic, Dwight Macdonald. I don’t agree with the policy of this paper, which is anti-war (not from a pacifist angle), but I admire its combination of highbrow political analysis with intelligent literary criticism. It is sad to have to admit it, but we have no monthly or quarterly magazines in England to come up to the American ones – for there are several others of rather the same stamp as Politics. We are still haunted by a half-conscious idea that to have aesthetic sensibilities you must be a Tory. But of course the present superiority of American magazines is partly due to the war. Politically, the paper in this country most nearly corresponding to Politics would be, I suppose, the New Leader. You have only to compare the get-up, the style of writing, the range of subjects and the intellectual level of the two papers, to see what it means to live in a country where there are still leisure and woodpulp.

Copyright The Estate of Eric Blair
Reproduced here under educational Fair Use law